After a week at The Music Fest in Steamboat, it has become clear that McCall needs to have a yearly music festival in the winter. It was decided while in Steamboat, that Payette Brewing is going to be the beer sponsor of a new music festival in McCall. Here is my quick idea of what it could be and what it could grow into: Base the festival in downtown McCall with idea that it would move/expand to Brundage as the mountain goes through adding a new lodge and homes/condos on site. There are enough venues in McCall for this to work, Yacht Club and Forrester's for smaller sets, then use the ice rink for the headliners. The most important thing to me is to have a set or two on the mountain, nothing better than apres ski. Start this as a weekend thing and maybe grow into a week long festival. As for the music, well my philosophy with PBC is "do what you love," so bring in bands we like listening to, no reason to put on a festival you don't want to attend. Then there is the beer, don't worry about that, I will make sure there is plenty.
I dont see PBC putting on the entire thing, mostly just being in charge of the beer. I see a separate company being formed that puts this on...Sheila??? (Note: I just want to make sure PBC is the beer provider) There is also a place for this in the summer, sponsoring BBR? Being a part of Sorry for Partying and expanding it? Get involved with the summer concert series already being done at Brundage? I just see music (along with outdoor sports) playing a big part in the marketing and target audience for Payette's beers, so why not bring in good music with good beer.
Start commenting on this idea...get that stuff in writing...these things will start happening before you know it.
Friday, January 16, 2009
Subscribe to:
Post Comments (Atom)
I definitely think this could be a cool event. One thing that you want to do is make the event as much about the beer as the music. I don't see a reason to create a music fest and have PBC's only role to be that of official beer sponsor. Maybe it'd make sense to sponsor SFP and have a beer fest in conjunction with the fest. You could get all NW breweries (or just Idaho breweries) to show and have a big tasting. It'd be a great way to meet other brewers, plus, it'd be a huge way to establish PBC as a player in the craft brew world. Imagine having Deschutes, Teton, Rogue and Pyramid all at Tamarack and people tasting your beers alongside theirs.
ReplyDelete