Friday, December 5, 2008

Bronco Beer

At some point I would like PBC to cultivate a relationship with Boise State, mostly for Bronco football. Much like the relationship BSU has with the Double R Ranch, PBC needs to be the only beer available in the suites at Bronco Stadium. Pre and Post game festivities can take place at the official PBC Tailgate. Whenever I think of this I go back to the game at Ohio State, the tailgate we went to at the parking lot of that apartment building. Ideally it would be a fenced off beer garden with PBC beer on tap. In the area there would be TV's showing all the games, cornhole, redneck golf and probably a bit of beer pong going on. Basically your ideal tailgate. If there was some sort of partnership with the university then maybe this could be in the campus parking lot, if not, then it could be possible to team up with one of the bars on Broadway to get this going. The reason a deal with the university would preferred is the use of the name "Bronco Beer." They might not have a tight of a grasp on their words as UW does, but it would be great to market Bronco Beer throughout Boise during football and even basketball season. Of course the place to start with all of this is getting a good beer on tap up in the suites, then working the university from there. I think that the tailgate would be an excellent way to get the name out in Boise and could also establish a great tradition at BSU games.
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Posted by Mike at 5:04 PM
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2 comments:

  1. SheilaDecember 9, 2008 at 12:39 PM

    Fantastic! I will be your alumni liaison! Make it happen

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  2. MattyDecember 11, 2008 at 9:01 AM

    I like it. The one thing to be wary of is the fact that half of the University's Students are underage. If BSU wants to continue moving up the foodchain in terms of conference and academic status, they're going to have to avoid gaining the U of I stigma. It might first make sense to approach the BSU Alumni Association and co-sponsor a tailgate with them. Maybe charge 10 bucks for a wristband into the area and then cover PBC costs and the rest goes to the Alumni? This could get your foot in the door for the Suite beer. We should also see who knows who at BSU...I think Bret knows Gene Bleymaier, so Whit and his crew might be a good place to start.

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