November Update

Since this summer, posts have become less and less frequent. So this is suppose to bring everyone up to date on the progress of the brewery.

Fund-raising has started and is progressing fine, although it is something that takes a lot more time that I thought. The time thing isn't because I am getting turned down or anything, just people are busy. It makes sense because I am talking with successful businessmen who worked hard to get there and are tied up running companies. I can't complain about it, but I get frustrated playing the waiting game.

Beers. The majority of my posts recently have been about pilot batches that I have been working on. The biggest hurdle for my pilots is that I don't have the space or money to get my pilot system set up right, so I am still lacking some of the controls that would help make better more consistent beer. I am comfortable with the state of my Pale Ale. The recipe isn't totally nailed down, but I have enough batches that I know what I am looking for when I go to host taste panels to decide which will be the beer. I have started working on an Amber, which still needs some work. My biggest problem is deciding what kind of Amber it will be since in my mind the style can go hoppy or malty. I keep trying to go malty, but then the C hops get put in front of me and I can't resist. Seasonal beers and Ales of No Return are in the works, but I am not as concerned with those right now.



Artwork hasn't been worked on for a while, but I decided to put up the current logo on the blog to get feedback. I have my thoughts on it and will share at a later time, but would like to hear others thoughts.


A lot of other things like location, build-out and establishing accounts are in a holding pattern, but things are getting lined up to take off. I have noticed that it is great to talk about what I am doing to people in Boise. I use to be somewhat secretive, mostly because I hate saying I am going to do something if I am not 100% sure I am going to do it. Now that things are moving and I am in 100% (I could have said 110%, but I think that is a stupid saying) talking about it is getting people excited, getting connections and good practice for me to talk about the company to an array of different people.

My time-line is already off, but until I finish raising money I don't know when things will start. I often see people scared to put up a time-line in fear of missing deadlines, but I will put one up so I have something to hold myself to. I am still hoping to be drinking PBC beer at the Tap for the World Cup, might be a bit aggressive at this point, but still the goal.